Start with a full content audit and assessment. Every page on your site scored across the ten dimensions, measured against live answer-surface data and your real competitors — delivered as a report you own, with no platform commitment.
Dashboards are for the person who lives in the tool. Almost everyone who needs to act on this — a writer, an agency, a CMO, a board — needs a document that stands on its own and survives being read without you in the room.
Every finding carries the live evidence it was built from, and every figure is labelled by where it came from — verified, modeled, benchmark or supplied by you. Nothing is asserted without a source.
One score, the competitive position and the business case — with every number labelled by where it came from.
Dimension-level patterns across the site, which issues are systemic rather than page-specific, and where competitors are taking citations.
The top issues to fix, page by page and in priority order, so the work can start without anyone interpreting a score first.
No. The audit is a standalone engagement. You get the report, and what you do next is your call.
A whole domain, or a defined list of URLs if you would rather scope it to the pages that matter commercially. Most teams start with the commercial set and widen later.
Yes, and it is worth doing. Named competitors are graded on the identical ten dimensions, which is what makes the comparison usable rather than anecdotal.
A complete report: every URL scored, an overall Prism Score for the site, grades across all ten dimensions, how you compare against your named competitors, which of your content is actually triggering a web fetch, and the top issues to fix in priority order.
Then it says that. The report shows what it measured and what it found, including the parts that are unflattering to us.
You can act on it yourself — the report names the issues and ranks them. Or move onto the platform, where you can rewrite, simulate the score before publishing and re-scan on a cadence to track whether the work moved the number.