# Prism Optimizer > Prism Optimizer grades and optimizes website content for both AI answer engines (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews) and the search rankings that still send the traffic. Every page is scored across ten named dimensions to produce a single, deterministic Prism Score. Scoring happens at the URL level, because AI engines cite pages rather than domains, and answer-surface data is fetched live on every scan rather than carried over from a previous export. ## Pages - [Not every prompt sends an AI to the web](https://prismoptimizer.com/insights/prompt-intent-web-fetch/) - [Retrievable, extractable, citable, reusable](https://prismoptimizer.com/insights/four-mechanics/) - [The citation is the conversion](https://prismoptimizer.com/insights/citation-is-the-conversion/) - [Real movement versus measurement noise](https://prismoptimizer.com/insights/movement-versus-noise/) - [Publishing velocity: when speed matters, and when it doesn't](https://prismoptimizer.com/insights/publishing-velocity/) - [What actually gets a page quoted in an AI Overview](https://prismoptimizer.com/insights/quoted-in-ai-overviews/) - [A single content score can’t tell you what to fix](https://prismoptimizer.com/insights/a-single-content-score/) - [About](https://prismoptimizer.com/about/) - [Demo](https://prismoptimizer.com/demo/) - [Insights](https://prismoptimizer.com/insights/) - [Audit](https://prismoptimizer.com/audit/) - [Simulate](https://prismoptimizer.com/simulate/) - [How it Works](https://prismoptimizer.com/how-it-works/) - [Live Data](https://prismoptimizer.com/live-data/) - [Prism Score](https://prismoptimizer.com/prism-score/) - [Home](https://prismoptimizer.com/) ## Posts > Canonical host: https://prismoptimizer.com | Sitemap: https://prismoptimizer.com/sitemap_index.xml | The application at https://app.prismoptimizer.com is a private, authenticated product surface and is intentionally excluded from crawling.